Content + Connection

Simedar has spent her career honing the craft of storytelling. After a decade in editorial journalism and brand marketing, Simedar has learned how to draw readers, listeners and consumers in through digital and IRL experiences. Simedar is passionate about the power of words and authentic connection to build modern brands that shatter traditions.

Featured Work

OF OTHER WORLDS SKINCARE

Creative direction, brand management, digital + growth marketing direction and product development.

SUNTORY GLOBAL

Shopper marketing copywriting and asset creations for Suntory Global, Biersdorf Goodman and Conagra.

ACE HOTEL GROUP

Digital, direct mail and e-commerce copywriting for all Ace Hotel properties.